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Crypto in Sports Essentials

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Coinbase and their partners dig into cryptocurrencies, NFTs, and blockchain technology, plus how crypto is impacting the sports and esports industries – through sponsorships, fan engagement, experiences, and more.
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Modern Ticketing Essentials: Beyond the Ticket

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Modern ticketing is more than a physical ticket. Leaders from Ticketmaster and their partners explore the means and importance of building new and engaging experiences for fans – through partnerships, distribution, NFTs, and beyond.
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Sports Marketing Essentials

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Leaders at Pepsi Sports Marketing and their agency partners at Genesco discuss Pepsi’s overall sports strategy and how they bring brands to life at marquee events including The Super Bowl and NBA All-Star Game.
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Athlete Marketing Essentials: NIL Certification

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Leaders from Facebook and Instagram break down the vast array of tools and services available for collegiate athletes, and those who work with them, to grow their audience, distribute content and generate meaningful revenue.
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