Now that NCAA athletes can earn money off of their Name, Image and Likeness (NIL), the influence – and earning potential – of college athletes will extend from the field to their social feeds. It’s also an opportunity for universities to raise the bar on how they support incoming recruits and student athletes, showing them to be successful on social and monetize their personal brands,
Athlete Marketing Essentials: NIL Certification is a free online course where leaders from Facebook and Instagram break down the vast array of tools and services available for athletes to grow their audience, distribute content and generate meaningful revenue.
The six-lesson course will help college athletic departments and athletes capitalize on this new era of collegiate athletics. All course participants earn a digital verified badge they can display on their social channels, and also receive access to the Facebook and Instagram Safety Guide for Athletes as well as the College Athletes on Instagram & Facebook online hub.
Launched July 2021.
A series of complimentary, interactive courses to help professionals stay on top of today’s ever-changing sports landscape.